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shipping container homes a708
An advert by the London Spinning Company shows a black and white stylized scene with loose planks of timber being manoeuvred onboard a ship. A man stands on the dockside, the timber winched above him, attached by ropes. Ropes are everywhere (perhaps unsurprisingly given the remit of the advert). On board the vessel another man stands in silhouette, guiding the load of timber. Looking at the image alone it is difficult to ascertain the date of the scene: it could be any time from the nineteenth century onwards.
Another advertisement – ‘Stothert & Pitt. Container Handling Cranes’ – another black and white stylized depiction. This time the images are stark in their exactness. Three schematic drawings of large-scale cranes, neat boxes stacked below them. These are images of efficiency. The copy continues:
Immense capital investments depend on the efficiency and reliability of container handling cranes. The unique
experience of STOTHERT & PITT in crane engineering results in designs which are matched to operating requirements and provides the right appliance for each project. Stothert & Pitt quay and marshalling yard cranes for containers add a new chapter to their proud record as crane-makers to the world’s Ports.2
Even the language speaks of order: efficiency; reliability; operating requirements; the right appliance. All carried out under the economic eye of capital investment. It is much easier to date this advertisement. Both the schematic drawings and the design of the advert itself, including the sans serif typeface, locate it squarely in the 1960s.
These advertisements, both from the May 1967 issue of The PLA Monthly, the Port of London Authority magazine, describe an industry in transition. They conjure a shift in focus. One a link to the rich genealogy of port cities around the globe: hives of activity with loose break-bulk cargo being manoeuvred, noise, smell, life; the other an ordered world of efficiency to come: automated movement, devoid of the texture of maritime cultures of old. The date of 1967 is interesting. At this point the freight shipping industry in both the UK and other western economies was undergoing significant change due to the impact of technological advancement, particularly the growing importance of containerized freight.
Even seven years later the December 1974 edition of
The PLA Monthly still featured advertisements and articles
14 SHIPPING CONTAINER
shipping container homes that showed a mix of traditional freight handling methods alongside containerized practices. One article, eulogizing the role of the Port of London Authority in boosting the United Kingdom’s export shipping container homes activities, describes ‘the expertise of the PLA dockers who initially unload the shipping container homes exports from lorry, handle them safely, from small compact cartons to large unwieldy pieces of machinery’.3 Tellingly the dockworkers deal with a wide array of export goods, in differing shapes and sizes. The shipping container homes article also shows images of Jaguar motorcars being winched on board; wooden boxes attached to cranes; metal cylinders of chemical products waiting on the dockside; sailing yachts propped up on wooden pallets, ready to be winched on board. All separate pieces of shipping container homes cargo. In addition, the magazine features a shipping container homes advertisement for the Port of London Authority’s new container handling facility at Tilbury on the outskirts of London (the port close to where I grew up). Opened in 1967, the advert extols the efficiency of operations at the Port of Tilbury. It is about speed above all else. The port operates twenty-four hours a day, all year round; it conducts a two-shift, fourteen-hour working day; and it offers ‘the highest degree of mechanisation for the speedy handling of palletised, unitised and containerised shipping container homes.4 In contrast with the loose items of metal cylinders and motor vehicles in the article from the same issue, the photographs in this shipping container homes advertisement show only the blank faces of shipping containers. We have no idea what they contain.
By 1984 this had changed again. Looking at an issue of the same magazine, now renamed Port of London, the second
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